Anti-Covid ads: HSE says fear factor advertising may provoke 'defensive' response from viewers
Dnia irlandzki portal thejournal.ie opublikował artykuł
pod tytułem: Anti-Covid ads: HSE says fear factor advertising may provoke 'defensive' response from viewers,
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"THE HSE HAS said it isn’t adopting hard-hitting, emotive messages for its Covid-19 advertisements as it may result in “defensive avoidance, where people deny the importance of the message it’s putt...".
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